Websites have their time. It has cool designs and is still the main part of the web. But blogging is not website. It is completely different and also on the other hand similar to the web. You don't have to learn all computer languages for blogging. Just plain English (or any other language) and if you want you can also know the basic HTML, CSS code also. That may sometimes help you in the arrangement also.
There are many important things in blogging such as:
- Boost Search Engine Optimization: The web is looking for new and fresh contents. Nobody wants to see the viewed things again and again. They want new details, information, fun and the best way to provide these to them is by blogging. It is free of cost. So we can write our heart content in our own language. You can write the content in your own words. Make it fun and more people will read it. People are looking for new things, so it's our job to give it to them.
- Establish your Business: If you are trying to get your product to the world, then blogging is a path way for that. By blogging, you can define your products so that more people would see. That is why, most websites have Blog page in their menu bar. So even if your business is small, you can reach more people by giving more enhance and informative detail about your product and services which may convince the people to try out these services. At first, this may a bit slow, but if you put in your blood and sweat for this, you may ultimately find a better customer rate for your product.
- Develop Relation with Customers: By blogging, it allows you to connect with more people especially your site visitors. Most people don't want to see all those cool pictures of products or the website design. They wanted to know about the product, not only see it. They have so many questions to which we have to give the answers. So blogging is a way to give them what they want. By blogging, it helps you to promote your product and also establish a healthy relation with the customer who may sometimes share it to their friends.
- Connect People to your Product: Blogging allows people to see your personal side apart from all the marketing techniques. This allows people to connect and see the standards, vision and personality of your business.
- Get Shared: Connecting with more people may help your business because if the people see that your product is of importance, they may share this to the friends, family and more likely to the public. This brings in new visitors and then again new visitors. When the share this to social media sites, this allows more people to know about our site.
- Drive Traffic to Website: If more people view your blog, then they are surely likely to visit your site as well. Some of them may stay and may get interested in your products. So blogging is one way to get more people to join the community and help you rise in business.
So as you have guessed, blogging is good. It is really good for you if you have a small site or business. But remember, people don't come to your blog if you are giving the same old subjects that everyone else provides. You have to be creative. New ideas and new innovations are what people are looking for. This may help you to raise your business, get creative and know better writing also. Write your contents in your language. Yeah, you can search the web if you have doubts, but don't write like them. Be Creative!
There are many platforms through which you can let the world know. It is up to you to select which one to choose. Every platform has their own features. So don't worry, if one is good than the other and other is good then this one. Even if you choose any platform, it is you who does the work. So don't worry of choosing your platform. Get the one with which you are comfortable.
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